Automotive Design and Crashworthiness Research
Who We Are
What We Do
We, at ADCR (Automotive Design and Crashworthiness Research), are committed to saving lives through technology, research, and technical expertise. Our mission is to make vehicles and roads safer for everyone, both locally and internationally, by combining engineering knowledge with real-world application.
As the only organization in Pakistan specializing in vehicle safety and crashworthiness research and solutions, we have established a strong reputation for excellence and reliability. Our work is rooted in innovation, precision, and a deep understanding of transportation systems, allowing us to address complex safety challenges with practical and effective solutions.
We strongly believe that investing in safety is the most valuable investment with the fastest return. This philosophy is reflected in our long-term collaborations with corporate clients, government bodies, and law enforcement agencies. By integrating research, policy expertise, and hands-on experience, we position ourselves as a comprehensive safety partner dedicated to reducing risks and improving lives.
We provide end-to-end safety solutions designed to improve transportation systems and reduce risk. Our work with corporate clients includes developing and implementing Fleet Safety Management programs, auditing logistics operations, and assessing the crashworthiness and overall health of fleet vehicles—especially those involved in transporting hazardous materials.
Our technical services include Road Safety Audits to identify engineering flaws and accident-prone areas, as well as Route Hazard Assessments in high-risk and mountainous regions to support safer operational planning. We also ensure compliance with national laws and international safety standards such as ADR and ECE through our regulatory and legal expertise.
In addition, we offer specialized Testing Services, including helmet testing and tire failure analysis, to investigate incidents and enhance road user protection. Our Training Wing has trained over 3,000 professionals across corporate, private, and government sectors in crash investigations, vehicle safety, and transportation standards.
We also contribute as Policy Research and Law-making Consultants, support federal-level crash investigations through our Crash Investigation Wing, and deliver impactful Road Safety Media Services, transforming real-world data into powerful awareness campaigns, documentaries, and training content.